Are You Making These Mistakes at Your Website?

Is this your site I bring all sales opportunities and wants?Over the years I have studied the best practices of marketing and mentored thousands of women entrepreneurs in marketing and business growth, I have seen what works and what does not work in creating effective Web sites that sell.All too often entrepreneurs and professionals as I spend thousands of dollars on beautiful websites, but ineffective. They pay someone for a nice design, but no one can know the basics of how your website should be designed so that you get more contacts and more sales.Here are the errors I see and the measures to correct them:Error 1: There is no way to capture leadsThe number one goal of your site should be to capture names and email addresses of prospects so you can get your message in front of them several times. 800 flowers . You want to automate the system with one of the many services that will do it for you.Error 2: Opt-In Box and Call to Action is not visibleYour opt-in box for your donation, and join your list should be in the top of every page of your website. Top left is the ideal, or in the head or upper right are excellent. Too often, these boxes are hidden on the page. It ‘very easy for people to find when they arrive at your site. A call to action is what tells people what to do. Do not assume they know. Say “Click here now to get your free report” or “enter your name to receive the free gift immediately.”Error 3: No offer attractive to a specific targetAnd ‘the biggest mistake I see. There are two aspects to this. First, the market is too broad or general. Secondly, there is nothing available that is interesting enough to share these great prospects name and email address. And today is not enough to say “sign up for my newsletter.” Need to do a lot more attractive. Offer something that will solve a problem for your market. Offers that will be available immediately – as a special report, tip sheets, and audio-class course, a quiz or assessment, a CD or a video – and let them know you will also receive your weekly ezine or suggestions.Error 4: A home page is all about youWhen someone visits your website, the first thing they want to know is “what’s in it for me?” They want to know that you understand them and their challenges before it makes you want to know. The mistake I see too often the owner of the site mission or vision or what first degrees on the home page. To start the paragraphs of your prospects, not you. addiction treatment program . Show them that you will identify and understand their frustrations, and only then let them know how you can help.Error 5: No link title on each pageA title serves two purposes: to capture the attention of people who want to learn more and to tell search engines what your site is all about. Search engines look for words or phrases in the titles and the first two paragraphs of text, and people like that. When prospects see that you understand and talk with them, they will want to know more.Error 6: No clear path forward for the prospectsKeep navigation on your site very simple people and guides so that they are not overwhelmed at your home page with too many options. The main purpose of your site should be to get people on your list. Once you are on your list, you will have many opportunities to sell. Many entrepreneurs make the mistake of trying to sell premium services too far in advance the prospects of having the opportunity to meet and appreciate your experience. Get on your first list, and then how they are to appreciate you as a resource and trusted advisor through your articles and advice, start telling them gradually to your services and products.Here are six steps you can take now to move your website to be inefficient generator sales continues:Be a way to automatically capture the names of prospects and e-mail. There are many excellent services that automate this for you, as a basket or Weber.Make sure that your opt-in box and call to action to capture his son are at the top of each page.Create a tempting offer that prospects will clamor for, and will gladly give you their name and email address to receive.Reviewing your home page to ensure that it is mostly about your prospects and challenges and not all of you.Write a compelling title using the keywords for each page of your website.Develop a clear path forward to the prospects for the costs of the initial subscription list something free or low, then rises up and over mid-priced products and services. This is often called your “marketing funnel”.Do all these things, and you should start to see more added to your list of subscribers and more sales to your website.